Branding & Identity
Concept / Illustration / Design
While living and running my own studio in San Diego, CA I was recognized and won awards for both Elf Garden Cafe and Ventana Photography.
Waterfront Jobs
Recruitment Campaign
Identity / Website Design
This identity was created for the Waterfront Jobs Coalition of the East Bay, which needed a clear brand and recruitment campaign to promote careers in maritime trades. The program was designed to reach recent high school graduates as well as students and adults who had not completed high school but were seeking training and entry into maritime careers.
The campaign was highly successful, filling classes and recruiting hundreds of new maritime workers throughout the Bay Area and beyond. Graduates were placed into jobs immediately upon completing the program. Due to the ongoing demand for skilled maritime workers in the Bay Area, industry leaders such as Bay Ship partnered with Waterfront Jobs to provide students with direct pathways into employment.
Jennifer Walker Design
Interior Designs
Identity / Website
I developed the brand identity and website for Jennifer Walker Designs to reflect the studio’s refined, thoughtful approach to interior design. The visual system balances warmth and restraint—pairing a clean, modern typographic foundation with soft, organic details that echo Jennifer’s human-centered design philosophy. The website was designed as a calm, editorial experience, allowing projects to breathe while guiding visitors through Jennifer’s process, values, and point of view. Every element, from logo to layout, was built to feel intentional, elevated, and quietly confident, positioning the studio for growth while staying true to its aesthetic sensibility.
The Marsh Theater
Brand Refresh
Identity / Print Design / Email / Website
For The Marsh Theater, a beloved San Francisco institution known as a “breeding ground for new performance,” our rebrand was crafted to honor its rich history of artistic experimentation while evolving its visual identity for a broader, contemporary audience. Founded in 1989 to amplify unique voices through intimate performances and ongoing development programs, The Marsh needed a brand that captured both its community-rooted legacy and its forward momentum. We created a cohesive identity system that balances warmth with clarity, reflecting the theater’s role as an incubator for storytellers and solo performers across generations. The redesigned website was structured to make exploration effortless, spotlighting dynamic programming, community narratives, and the organization’s impactful mission. Every design decision reinforced The Marsh’s personality: inclusive, inventive, and deeply connected to its audiences.
La Jolla Playhouse
Capital Campaign
Identity / Print Design
I created the identity and print materials for the La Jolla Playhouse $36 million capital campaign that aimed at building a new theatre that would serve as a year-round performance space. The funds also went to expand rehearsal space and offices, enlarge production budgets, expanded education and outreach programs throughout San Diego county.
La Jolla Playhouse's
Special Event Poster
Identity / Print Design
The Playhouse's, artistic creative director, Des McAnuff was turning 50 and to celebrate, La Jolla Playhouse created a big birthday bash. Des won a Tony for his Broadway hit “Tommy”. His band and members of Pete Townsend's Band played at his birthday bash and all signed a 6 ft. version of this poster.
Drucker Institute Centennial
Identity / Print Design
This identity I created for The Drucker Institute's global commemoration and celebration of the life of the late Peter F. Drucker, eminent author, winner of the Presidential Medal of Freedom and the father of modern management.
The Drucker Centennial, which marked Drucker’s 100th birthday, was crowned by a week of special events at Claremont Graduate University and in locations throughout Los Angeles. Event speakers included leading management thinkers Jim Collins, Stephen Covey, Warren Bennis, Ken Blanchard and Charles Handy. A 20 foot banner was created and displayed for months at the Drucker Institute.
Bishops School of La Jolla
Endowment Campaign
Identity / Print Design
I designed the identity and print materials of the endowment program for The Bishop’s School in La Jolla, CA, an independent, coeducational college-preparatory day school for students in grades six through twelve who live throughout San Diego County. The inserts were printed in 2 color with the text and numbers being incorporated via laser printer to be able to update as needed. A template was created for the staff to use to keep the text aligned with the layout.
Rachelle Chuang
Identity
Rachelle is a fine artist, as well as a respected graphic design educator. She makes her own custom paper and paper sculptures that resemble the pattern in the logo mark. I created her logo to reflect her paper making, paper sculptures while incorporating the C in her name.
Evolution Salon & Gallery
Venice Beach, CA
Identity / Print Design / Signage
Evolution Salon & Gallery does hair, private and public art shows and holds special fashion events in its unique space near the boardwalk in Venice Beach, California. Nicole Vann wanted something bold, simple and sophisticated.
Ethos FR
Identity / Product Label / Tagline
Ethos FR, Fuel Reformulator, was launching a new product and needed a mark that could be incorporated into many different campaigns. The mark suggests making fuel more environmentally friendly.
