Latest Work
Creative Director
WPS / Torrance, CA
For the last five years I led the in-house art department at WPS, a publishing company, first as art director, then as creative director. (full story at bottom)
Corporate Rebrand and Product Development
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Print Ads
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Digital Marketing
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WPS Website UI Design (see website)
Product Catalog (see online catalog)
Environmental Design
![](https://cdn.myportfolio.com/162d6d7a1154bb19b6a1a25534a71091/06babda3-fc7b-4d4a-ad68-f22d6f3fa5a3_rw_1920.jpg?h=df12ebafc8235234c9d6e7d3e7f8df72)
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WPS Platform UI Design and Motion Graphics
![](https://cdn.myportfolio.com/162d6d7a1154bb19b6a1a25534a71091/22e2d411-7a17-4c3d-911d-87b5ac112d07_rw_1920.jpg?h=f1e9e3c1cf5304c9aec6ef3d01fcfc42)
Infographics (see PDF)
Play Therapy Game Design
Oversaw the identity, illustration, design and production of all new games while managing in-house and offsite illustrators and designers.
![](https://cdn.myportfolio.com/162d6d7a1154bb19b6a1a25534a71091/5ba3fadb-e79b-42a6-a0a8-58adb8f80256_rw_1920.jpg?h=2150e240dfaecc47ecfa468388e28249)
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During my 5 years with WPS I recruited and guided my team through a complete rebranding of the company; expanded the art department from a staff of one to five designers, three editors and two offsite illustrators; optimized the workflow along side the project manager to increase efficiency and communication between the art department and R&D, IT, UX team and marketing; renegotiated existing vendor relations; sourced and recruited new vendors, domestically and internationally; oversaw creative development and production of new products; hired and oversaw typographers, photographers, videographers and art fabricators/3D modelers; articulated and communicated brand vision to internal teams and company stakeholders; worked closely with my editorial team to ensure consistency and excellence in copy and design of all print and digital communication materials.
As a result, WPS a 68 year old well known assessment publisher, re-established its brand as a leader in test design and functionality by setting a new industry standard for more user-friendly and aesthetically more engaging assessment materials. In particular, the art department was consistently recognized for its efforts at every conference and industry event by industry leaders and users.